Business Analytics Review
Issue #20 | Aug 14
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Welcome to the new edition of Business Analytics Review!
Generative AI is profoundly changing content creation in multiple industries by improving efficiency, personalization, and scalability. This technology, which encompasses sophisticated machine learning models, enables the automatic production of various content forms, including text, images, and videos. As a result, it is revolutionizing the way businesses develop their content strategies.
Pros and Cons of AI-Generated Content
Pros:
Quick Turnaround: AI can produce content almost instantly, significantly faster than human writers, allowing for rapid content generation.
Cost-Effective: Utilizing AI for content creation is generally less expensive than hiring professional writers, making it a budget-friendly option for businesses.
Cons:
Plagiarism Concerns: AI-generated content may inadvertently replicate existing material, raising issues of originality and potential copyright violations.
Google May Devalue AI Content: Recent updates from Google aim to penalize content that appears to be generated solely for ranking purposes, which can affect the visibility and effectiveness of AI-generated material in search results.
In our last email we talked about practical usage of Generative AI for Businesses. Explore here
Or search ‘businessanalytics@substack.com’ in your mailbox.
Recommended Reads:
The digital marketing industry increasingly targets millennials and Gen Z, with generative AI enhancing content creation efficiency, productivity, and innovation.
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Generative AI models, like those in Netflix, Buzzfeed, and Google, are revolutionizing content creation by automating personalized and engaging media.
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Generative AI has significant economic potential, potentially adding trillions of dollars to the global economy annually by enhancing productivity across sectors.
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Tool of the Day: Pictory
Pictory AI is an AI-powered platform that enables users to quickly create and edit professional-quality videos from scripts, blogs, and long videos, with features like automated video summaries, transcription, and captioning.
Key Features:
Automated Video Summaries: Pictory AI can automatically generate short, engaging video summaries from longer content, such as webinars, podcasts, or articles.
Text-to-Video Conversion: The platform can transform scripts, blog posts, or articles into videos. It uses AI to match relevant visuals and music with the text, making it easy to create videos from written content.
Transcription and Captioning: Pictory AI provides automated transcription services, converting spoken content into text. It also offers captioning features, which can improve video accessibility and engagement.
Latest Insights on Business Analytics
Brazilian Government’s BRL 4 billion AI plan aims to develop homegrown models by 2028, upgrading supercomputers and integrating AI in public sectors
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SoftBank invested USD 1.9 billion overall, focusing on AI infrastructure from its own balance sheet.
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PwC is investing AUD 11.5 million in AI, creating 30+ jobs and launching an AI Centre of Excellence to support Australian businesses.
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105 Python Codes on Data Visualization using Matplotlib & Seaborn . Read here